Brands

Where: Inventory → BrandsWho: manager or tenant owner

Brands tag products with their maker — useful for retail catalogs, for filtering on the storefront, and as a condition field in collection rules.

Creating a brand

1. Click Create Brand.
2. Enter the brand name and set it Active.
3. Assign it to products on each product's Basic tab (Brand field).

Good to know

• Brands are optional — a restaurant menu usually doesn't need them; a retail catalog does.
• The Products column counts how many products carry each brand.
• A brand feeds two things downstream: storefront filtering, and brand-based rules in dynamic collections.

Related

• Products
• Collections